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Programmatic

Growing your customer base requires a more thoughtful strategy.

Programmatic Precision to Unlock Full-Funnel Growth.

When seeking growth, many businesses immediately look to bottom-funnel, direct-response channels and often forget to consider upper-funnel growth opportunities. Unfortunately, this approach leads marketers to chase smaller retargetable audiences, and limits customer acquisition potential. In today’s marketplace, sustainable growth depends on driving a constant flow of new prospects from brand awareness through consideration.

When incorporated into a full-funnel plan, programmatic advertising brings net-new prospects into the fold, enabling you to expand your current audience beyond just those most likely to immediately convert into buyers. Our programmatic team leverages an audience-first approach with advanced measurement and machine-learning to help you reach the right customers, through the right placements, with the right messaging, at the right time

Our programmatic toolkit eliminates the ‘spray and pray’ approach, creating control over the variables that fuel performance: scaling audiences, first- and third-party data targeting, bid optimization, media planning, and machine-learning all work together to achieve a wide variety of growth metrics and business outcomes.

Channel Diversification.

Through a variety of programmatic mediums including native, display, connected TV/over-the-top media, audio, video, and digital out of home (DOOH), we’ll help you tap into marketing channels that generate significant demand.

Brand Safety and Fraud Prevention.

Along with a trusted playbook of in-platform and proprietary offensive and defensive tactics, we partner with best-in-class technology experts to conduct ongoing account reviews. This mitigates risk and fraudulent impressions or clicks that could infiltrate your marketing campaign.

Creative Strategy.

We’re always striving to enhance performance. By continuously performing creative audits through competitive analyses and historical data deep dives, we can design and modify strategies in real time to accelerate your advertising and remarketing campaigns.

Cross-Device Conversion Tracking.

With 98% of U.S. consumers utilizing multiple devices in their daily lives, your success now depends on your ability to reach them across a variety of platforms. Equally important is stitching those individual data points together with extremely precise measurement. We leverage cross-device conversion tracking to understand every touchpoint along the customer journey and effectively track users from initial exposure to eventual conversion.

Tailored Solutions.

We work with best-in-class DSPs, DMPs, and other providers and partners that allow us to target, buy multi-channel ad placements, and measure performance in a way that’s most suitable for each client’s unique situation.

Real-Time Optimization Across Every Channel.

Programmatic strategy is never one-size-fits-all. Our approach begins with establishing a clear objective and understanding of your target audience. From there, our dynamic media plans allow us to reach those audiences across the web in the most influential way. We focus on maximizing campaign performance and driving limitless growth through manual and automated optimization.

Programmatic is just one of the services available in our End-to-End Digital programs.

Our Partnerships Drive Your Growth.

We work with the most influential platforms and partners in the industry to ensure you’re always at the top of your game. Rather than steer you toward a particular technology, we choose the best fit for your particular goals.

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25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

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