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Paid Social

Data-driven social media strategies proven to grow your customer base.

Connect with Your Customers.

With consumers spending more time online than ever before, paid social media is an effective tactic to reach the right audience at just the right time. But to engage customers on these platforms, you need a consistent and compelling social media campaign rooted in data. Our extensive team of paid social experts can lower your acquisition costs, drive success across the full marketing funnel, build brand trust and recognition, and fuel the growth of your business.

 

A Data-Driven Culture of Experimentation.
We experiment and run robust, iterative testing to make the most of social platform automation, and are constantly challenging our own best practices to discover new opportunities for social media marketing and client growth. Our relentless pursuit to disrupt and challenge the marketplace helps define the future of digital media. Thanks to our in-house Growth Labs team, we are constantly learning and sharing findings across the entire agency to ensure we’re always driving value within our clients’ media campaigns.

Fast, Flexible, and Prepared for Uncertainty.

The fact is, social media targeting options and privacy protections will continue to be in flux for the foreseeable future. However, we are positioned to pivot quickly and optimize our strategies to effectively connect with your audience, increase your market share, and boost your overall performance. We can’t predict what the next TikTok or Clubhouse will be, but we’ve got our ear to the ground to ensure we’re always testing the newest emerging social platforms as they gain traction so that you have access to potential customers wherever they spend time online.

Premium Platform Partnerships Make Expansion Easy.

Our elite partner relationships give us exclusive access to betas and pilot programs not available to the public, and we pass the benefits of this VIP-access on to our clients. As a result, you’re always at the forefront of cutting-edge social media practices. Our desire to constantly challenge the status quo applies to social platform expansion as well. The paid social landscape is rapidly becoming more complex, but our team is constantly testing innovative strategies across every platform out there, including Facebook, Instagram, LinkedIn, TikTok, Snapchat, Quora, Pinterest, Reddit, Nextdoor, and more.

Integrated Creative Strategy.

Creative strategy is baked into our paid social methodology, which is why we have a dedicated creative strategy team and why our social media specialists undergo extensive creative strategy training. Our strategic and human-centric testing roadmap is driven by competitive landscapes, historical performance, target personas, industry best practices, and innovative ideas.

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Always Acting for the Greater Good.

While we’re dedicated to driving your growth, we also acknowledge our responsibility to act for the greater good. That’s why we always lead with a human-first approach when considering first-party data, user privacy, and data management.

Paid social is just one of the services available in our End-to-End Digital programs.

Our Partnerships Drive Your Growth.

By working with some of the most influential partners and platforms in the industry, we have the tools and resources to fuel your limitless growth. Meet some of our partners.

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25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

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