Smarter Strategies Begin with Actionable Data.
Mountains of raw data won’t do your business any good unless you have the tools and knowledge to execute a robust measurement strategy. By continuously validating and enhancing the richness and granularity of your data, you can use these insights to make smarter decisions that will drive your business forward.
Equally important is the evaluation of your brand and product/service performance across every channel in the entire user journey. If you’re investing in a full-funnel campaign but only looking at last-click attribution, you miss the critical role that upper- and mid-funnel channels play in introducing users to your brand – often even more than the channel that results in the conversion.
Comprehensive Measurement and Attribution.
Our measurement and attribution solutions properly set up your platforms, collect and interrogate your data across multiple marketing channels, and extract the actionable insights necessary to improve outcomes and achieve top-line business objectives. When defined and executed properly, strategic measurement can help our clients get a single view of the value and opportunity from each channel investment to inform future decision-making and processes. Our solutions include:
- Data collection validation
- Robust measurement plans
- Unified marketing measurement
- Bespoke dashboards
- Incrementality and ROI testing
- Media mix modeling and portfolio mix recommendations
Data Management Platform (DMP) Management.
Our DMP management solution provides deeper understanding of your audiences to accurately build, segment, and target your ads resulting in increased conversion rates, higher revenues, and reduced ad waste. Additionally, we integrate 1st, 2nd, and 3rd-party data to unlock new audiences and growth opportunities. Our DMP solutions include:
- Audience data strategy
- Audience insights and discovery
- Consumer segmentation and modeling
- Behavioral segmentation and path analysis
- Lookalike modeling
- Audience targeting and exclusion
Our advanced analytics techniques make fact-based predictions that help you more effectively meet customer needs, obtain the highest expected benefit, and improve brand perception. We have mastered the automation and optimization of an increasing number of marketing decisions and processes to decrease overall cost per acquisition and improve your return on marketing investment. Our advanced analytics include:
- Marginal CPA analysis
- Budget planning
- User flow analysis
- Anomaly detection
- Performance forecasting