Our Marketing Analytics team goes far beyond the spreadsheet to provide actionable, transformative insight.
Measurement strategy and implementation, ensuring that no data collection gaps exist and that no loss of data occurs across platforms
Technology platform, with data collection, management, manipulation, and accessibility as the focus
Planning-based media and business projections, goal-setting, and scenario modeling to drive goal alignment and identify optimal media mix
Test-and-learn strategy and process to deliver optimization and growth in performance across all platforms
Reporting, research, audits, and ongoing analysis to uncover and deliver actionable insights and new opportunities across the complete customer experience
For most companies, analytics is solely focused on reporting, with very few insights resulting in true measurable value. Analytics often manifests as a one-dimensional “dump” in the form of a massive, untranslated, data-filled spreadsheet that doesn’t enable companies to answer simple questions about who their customers are and what the most effective channels are for reaching them.
Our Decision Sciences team applies a very different practice, one with a much wider perspective that strategically aligns with your needs. We deliver on broader coverage and support across all measurement, data technology, performance, audience insights, and optimization needs. We use and analyze the data in three stages:
Descriptive: Why something happened Prescriptive: What we should be doing about it Predictive: What else may happen from it
We meet you where you are, with the understanding that every company has a unique level of data maturity. Partnering with the 3Q Decision Sciences team means turning that giant spreadsheet of years past into a wealth of insights and strategy that can unlock serious growth for your business.
DMPs are the heart of advanced analytics set-ups. Are you ready for one?