Our Analytics team goes far beyond the spreadsheet to provide actionable, transformative insight.

Measurement

Measurement strategy and implementation, ensuring that no data collection gaps exist and that no loss of data occurs across platforms

Data Management

Technology platform, with data collection, management, manipulation, and accessibility as the focus

Performance

Planning-based media and business projections, goal-setting, and scenario modeling to drive goal alignment and identify optimal media mix

Optimization

Test-and-learn strategy and process to deliver optimization and growth in performance across all platforms

Insights

Reporting, research, audits, and ongoing analysis to uncover and deliver actionable insights and new opportunities across the complete customer experience

For most companies, analytics is solely focused on reporting, with very few insights resulting in true measurable value. Analytics often manifests as a one-dimensional “dump” in the form of a massive, untranslated, data-filled spreadsheet that doesn’t enable companies to answer simple questions about who their customers are and what the most effective channels are for reaching them.

Our Decision Sciences team applies a very different practice, one with a much wider perspective that strategically aligns with your needs. We deliver on broader coverage and support across all measurement, data technology, performance, audience insights, and optimization needs. We use and analyze the data in three stages:

Descriptive: Why something happened
Prescriptive: What we should be doing about it
Predictive: What else may happen from it

We meet you where you are, with the understanding that every company has a unique level of data maturity. Partnering with the 3Q Decision Sciences team means turning that giant spreadsheet of years past into a wealth of insights and strategy that can unlock serious growth for your business.

DMPs are the heart of advanced analytics set-ups. Are 
you ready for one?

Read the latest Analytics case studies and whitepapers.

eero: Advanced Online/Offline Analysis for True ROI by Channel

eero: Advanced Online/Offline Analysis for True ROI by Channel

Read Case Study
Predicting and Allocating Holiday Budget by Leveraging Past Data

Predicting and Allocating Holiday Budget by Leveraging Past Data

Read Case Study
2019 Digital Marketing Disruptors: Two Landscape-Changing Trends and How to Adjust

2019 Digital Marketing Disruptors: Two Landscape-Changing Trends and How to Adjust

Read Strategic Whitepaper
Online, Meet Offline: 3Q’s Guide to the Retail Revolution

Online, Meet Offline: 3Q’s Guide to the Retail Revolution

Read Strategic Whitepaper
To DMP or Not to DMP: A Complete Guide

To DMP or Not to DMP: A Complete Guide

Read Strategic Whitepaper

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