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In the News / Jun 10 2021
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results.
By Tara Weiss
Press Release / Oct 27 2020
The former McCann Worldgroup veteran will be charged with designing and delivering an enhanced customer experience for the growth marketing agency’s client base….
In the News / Sep 24 2020
Amazon is now the third-largest digital ad company by revenue and the biggest e-commerce business in the world. This dominance comes from the strength of…
In the News / Sep 21 2020
The coronavirus pandemic has led to dramatic shifts in shopping behavior as people avoided going to physical stores and began buying more online….
In the News / Sep 02 2020
Depending on its purpose and pedigree, third-party data can be a top shelf resource or a low rent distraction. Third-party data range from purchase history…
Expert Perspective / Aug 31 2020
Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decision Sciences at 3Q…
In the News / Aug 24 2020
If Microsoft successfully ekes by Oracle to acquire TikTok, agency executives have some advice for how the tech giant should handle the social video app’s…
Press Release / Jul 01 2020
World’s largest independent digital growth agency announces that David Rodnitzky will move to Founder role and brings on former iProspect executive as Chief Strategy Officer….
Expert Perspective / Jun 06 2020
In the marketing world, we’ve all been hearing about leading with empathy since the COVID-19 pandemic struck, and for good reason: our audiences have a…
In the News / Apr 14 2020
Though ad sales at the two companies are expected to be down, they are likely to fare better than smaller peers and publishers. Google’s and…
Expert Perspective / Apr 06 2020
It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol…
Expert Perspective / Mar 25 2020
Throw away those 2020 forecasts and best practices; the COVID-19 outbreak has changed the game. As marketers, we’re used to being flexible and moving quickly….
Press Release / Mar 16 2020
Whitepaper helps marketers adopt the right mentality, data sources, marketing mix, and strategy in unprecedented times….