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SEMpdx Portland – Conversion Rate Optimization

3Q Digital VP of Conversion Optimization, Jeremy Epperson, will be speaking at SEMpdx on September 11th in Portland, Oregon!

Synopsis

In this session, learn the research methods and test hypotheses that have been found to drive results on landing pages for over 114 companies. This can be completed by any digital marketer with very little time, almost no expense, with zero previous experience required. The purpose is to provide easy and actionable steps that can be put in place immediately to drive results. When you leave this session, you’ll walk away with the strategy, framework, and tactics to measurably improve conversion rates and sales.

Key Takeaways

-Understand why users aren’t converting: Learn how to utilize easy to employ but highly effective user research tactics to understand conversion barriers

-Pinpoint and prioritize low-hanging fruit: Understand how to build out a test road map based on proven prioritization tactics

-Gain deep insights from all test outcomes, not just winning tests: Learn how to benefit from losses and build on the wins


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