Press/Media Category: In the News
What’s the Difference Between Performance and Brand Marketing?
Jun 10 2021
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first...
Google’s New Approach to Attributing Ads Across Its Vast Platform Flies in Face of Antitrust Pressure
Jun 01 2021
Even as Google confronts intense regulatory scrutiny related to antitrust, changes to how the company...
When Droves of People Began Searching For New Coverage, eHealth Listened
May 25 2021
In a normal year, eHealth’s busy season is November 1 through December 15. That’s when...
Pattern89 Partners with 3Q Digital to Drive Ad Performance at Scale
May 11 2021
Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance,...
Yahoo’s Latest Redesign Could Help the Website Reignite Advertisers’ Interest
Apr 01 2021
Yahoo’s latest redesign may not only make the website more of an everyday utility for...
Facebook Analytics Will Shut Down on June 30 – Here’s Why That Is (And Isn’t) A Big Deal
Apr 01 2021
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more....
Google’s Tracking Changes Could Be Painful for Marketers Forced to Break Their Retargeting and Lookalike Addictions
Mar 16 2021
After years of relying on the third-party cookie to prospect for new customers via retargeting...
Best Practices for Inclusive Marketing
Nov 05 2020
Reflecting and embracing real-world diversity. In the midst of social upheaval in the US, many...
Experts Lay Out How Instacart, Walmart, and Other Retail Ad Sellers Can Take On Amazon in Digital Advertising
Sep 24 2020
Amazon is now the third-largest digital ad company by revenue and the biggest e-commerce business...
Retailers like Walmart, CVS, and Instacart are Starting to Chip Away at Amazon’s Advertising Dominance
Sep 21 2020
The coronavirus pandemic has led to dramatic shifts in shopping behavior as people avoided going...
Marketers Take A Second Look At Third-Party Data
Sep 02 2020
Depending on its purpose and pedigree, third-party data can be a top shelf resource or...