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Press/Media Category: In the News
Home / Blog / Press/Media Category: In the News
Blog
What Multichannel Marketing and Bruce Lee Have in Common: Be Like Water
Oct 10 2022
Data is everywhere today, in hundreds if not thousands of touchpoints. These touchpoints and channels...
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TikTok Claims to Clean Up its Feeds as it Increases the Removal of Fake Accounts, Ads and Pre-Teen Users
Sep 29 2022
TikTok released its latest “community guidelines enforcement report” on Wednesday, which showed the short-form video...
Rethinking the Brand-Customer Bond in a Digital World
Sep 12 2022
As the demise of third-party cookies leaves companies scrambling to regain their juju, a new...
Ad Industry Demands ‘Tsunami of Truth’ from Twitter in Wake of Whistleblower Complaint
Aug 26 2022
Twitter has been accused of covering up security deficiencies and prioritizing user growth over removing...
Growth Marketing, Programmatic Misunderstood By Marketers
Aug 24 2022
Programmatic is an easy channel to turn on. Brands turn it on at the top...
Marketers Must Balance Media Mix to Collapse Brand and Performance Silos
Aug 18 2022
Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a...
As Social Commerce Grows, Not All Marketers See the Appeal of Live Shopping
Jul 21 2022
Social networks and e-commerce platforms are racing to build out new capabilities for the new...
How 3 Agencies Use Automation to Improve Client Outcomes and Empower Talent
May 27 2022
Building connections with today’s consumers is neither straightforward nor easily repeated. As people toggle among...
Walmart is ‘So Far Ahead,’ and Kroger is ‘a Grade Above’: Advertisers Break Down Which Retailers are Winning the Hot eCommerce Ad Market
May 16 2022
As Amazon's ad business has soared, scores of other retailers have launched their own efforts...
DEPT® Doubles Down On US Agency Presence With 3Q Digital Acquisition
Apr 21 2022
Independent agency network DEPT® has announced the acquisition of marketing agency 3Q Digital for an...
Carlyle-backed DEPT® Just Made its Biggest Acquisition to Date as it Races to Become the Leading Digital Ad Agency
DEPT®, a buzzy digital marketing firm owned by PE firm Carlyle Group, continued its US...
DEI Gets An Update With “B” For Belonging
Mar 03 2022
The common workplace acronym DE&I — diversity, equity and inclusion — is getting an update....