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eyebobs Increases Customer Acquisition Through Digital

The Client

eyebobs is a leading eyewear company that works with some of the best designers in the world to develop daring, distinctive frames.

They historically experienced steady year-over-year growth, but 2020 introduced new complexities to navigate and increased competitiveness within their industry. These market shifts forced eyebobs to reimagine their marketing strategy so they could continue to expand their customer base and increase revenue.

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Distinct Growth Opportunities

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Strategic Recommendations

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The Challenge

An Eye on the Competition: Creating an Action Plan to Lead in the Digital Landscape.

To keep pace in an extremely competitive digital landscape, eyebobs tasked 3Q Digital with uncovering all potential growth marketing opportunities and making specific recommendations for how to capitalize on those.

This action plan included three main goals:

  • Acquire unique new customers without exceeding profitable customer acquisition cost limits
  • Increase revenue via digital channels
  • Grow and maximize the opportunity within eyebobs’ existing customer list
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3Q Digital’s Solution

131 Growth Opportunities. 13 Strategic Recommendations. 1 Vision.

Stage One:
3Q Digital conducted a comprehensive, robust audit of eyebobs’ marketing and website tech stack, their site’s user experience and SEO health, and their digital marketing program. This full-funnel opportunity analysis uncovered improvement opportunities within four areas:

  • Data management and measurement
  • Website technology and content
  • User interface improvement and testing approach
  • Marketing strategy and execution

Across these four areas, 3Q Digital highlighted 131 distinct growth opportunities, which were then synthesized into 13 strategic recommendations.

Stage Two:
3Q Digital recommended strategies and tactics that would optimize eyebobs’ available resources for rapid impact and maximum growth. 3Q Digital also presented a 12-month digital growth plan for eyebobs to act on those recommendations and achieve their peak potential.

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The Results

Through our Partnership, eyebobs is “Owning It.”

eyebobs is still in the early phases of executing the plan 3Q Digital presented, but they are in the process of “owning their data.” They are already experiencing impressive results and building a game-changing infrastructure for continuous growth. Some of those outcomes include:

  • Conversion improvements of 150 basis points in some channels
  • Improvements in eyebobs’ ability to acquire new customers through
    paid media
  • Significant improvements to eyebobs’ website, such as speed
    improvements and underlying architecture changes
  • Implementation of a data warehouse and consumer data platform
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Overall, we have seen improvements in our ability to acquire new customers using paid media. Based on 3Q’s recommendations, we have made improvements to our site that have led to speed improvements and underlying architecture changes that will help significantly over time.

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Michael Hollenstein

CEO, eyebobs

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25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

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