3Q Whitepapers

We've pioneered best practices in every channel we work with. Choose from our vast, comprehensive library of whitepapers and let the learning begin.

3Q Digital's Ultimate Guide to DMPs

DMPs are fast becoming the most valuable tool in the marketing industry. Get the ins and outs of capabilities, misconceptions, onboarding best practices, and more.

By Feliks Malts,
VP of Decision Sciences

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Whitepaper

How to Set up WordPress Blogs as Accelerated Mobile Pages (AMPs)

If your WordPress site hasn’t been configured for Google’s Accelerated Mobile Pages, you’re bound to lose out on mobile traffic and engagement. This step-by-step guide will get you up to speed.

By David Portney,
Sr. SEO Manager

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Whitepaper

The Anatomy of Brainstorming in the Information Age

How has data changed the old-fashioned brainstorm? We dive into new structure and best practices to ensure the collective intelligence of your team doesn’t go to waste.

By Christina Oswald,
Decision Sciences Manager

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Whitepaper

Guide to the eCommerce Accelerator

eCommerce growth must be tackled in three stages: new customer discovery and engagement, new customer acquisition, and customer re-engagement. Our proprietary process shows how to excel in all three stages – and drive eCommerce performance at scale.

By Sana Ansari,
General Manager of 3Q Accelerate

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Whitepaper

3Q’s Guide to Data Sources and How to Use Them

Most marketers are barely scratching the surface of the data available to them. This whitepaper dives into different types of data and what we can learn from them.

Feliks Malts,
VP of Decision Sciences

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Whitepaper

Digital Reporting & Analytics Best Practices eBook

Marketers have a ton of data at their fingertips. From Google Analytics to AdWords to Facebook and far beyond, we cover best reporting and analytics practices for making the most of it.

 

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Whitepaper

Overcoming Top Challenges to Growth Spotlight: eCommerce

How well do you truly know your customers? The answer for too many marketers is “not well enough.” This specialized report explores the problem and the solutions for the ecommerce industry.

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Whitepaper

Overcome Today's Greatest Growth Challenges

How well do you truly know your customers? The answer for too many marketers is “not well enough.” Our report explores the problem and the solutions.

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Whitepaper

Why First-Party Data is Marketing’s Hottest Asset

At 3Q Digital, we believe that 1st-party data – your data, gathered by you and unique to your business – is the most powerful and highest-quality data available.

David Rodnitzky,
Founder & CEO

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Whitepaper

3Q Digital's Q1 2016 Facebook advertising report

What are the trends in cost, spend, and Facebook ad effectiveness, and what’s driving those numbers? We take a look in our Q1 report – and as a bonus, we analyze the Instagram ad landscape.

By Brad O’Brien,
Sr. Director of Social and Native Advertising

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Whitepaper

3Q Accelerate Growth Engine: High-ROI Search, Social, and Retargeting

SEM and Social have lived in their own silos since Facebook’s ad platform came on the scene in 2004. The secret to unlocking the full potential of either is to leverage both: social for awareness, and SEM to drive conversions. We have some key tips to get you started in this whitepaper.

By Sana Ansari,
General Manager of 3Q Accelerate

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Whitepaper

How has Google's 4-pack update affected SEO?

Google’s 4-pack update, introduced in early 2016, sent ripples through the SEO and SEM industries. But what are the actual SEO effects of the update? We compared 30-day before-and-after windows and have some takeaways for you.

By Harrison DeSantis,
SEO Account Manager

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Whitepaper

A Comprehensive SEO Checklist for Domain Migration

Going through the painful process of a domain migration? Let us help you manage the SEO side of things. Our free whitepaper covers the questions you need to answer and offers real, technical advice for cutting things over smoothly. Download and learn.

By Annie Ye,
SEO Account Manager

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Whitepaper

3Q Accelerate Guide: How an SMB Should Choose an Agency

Your budget doesn’t need to keep you from working with a digital marketing agency, but it should make you careful about which agency you choose. Luckily, Sana Ansari, GM of 3Q Accelerate takes the problem head on and outlines all the pitfalls to steer clear of when choosing your digital marketing agency.

By Sana Ansari
General Manager, 3Q Accelerate

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Whitepaper

3Q Digital's Guide to Mobile Website Design Types

Responsive web design, a dedicated mobile site, a dynamically served mobile experience — which is best for you? We break down the options and make our recommendation.

By Colin Guidi,
Director of SEO

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Whitepaper

Design for Marketers Ebook

Our guide to Design for Digital Markers covers the gamut: from working with a design team (including a glossary of terms every  marketer should know to make the relationship easier) to creating your own animated gifs in Photoshop. The guide is your one-stop shop for everything you need to know, regardless of skill level.

By Jonathan Svilar, Adrienne Abrams, Gene Pascua, and Amanda Trieu

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Whitepaper

Q1 2016 Facebook Advertising Report

How did Facebook advertising’s cost and performance data trend year over year and quarter over quarter in Q4 of 2015? We examine trends, analyze the effects of new ads and features, and look at early Instagram advertising performance.

By Brad O’Brien
Director of Social

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Whitepaper

3Q Digital's Complete Guide to Manual Bidding in SEM

Automated bidding rules save time and lend efficiency to any size SEM account. But there are times when great SEM comes down to manual bidding.

Caitlin Halpert,
Account Director

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Whitepaper

Use Google Analytics to Attract and Retain Customers

Stale SEO plans rely on the same steps, in the same sequence, to optimize the same campaign features. But mindful reporting – which means taking those platforms and numbers and devising intelligent views into the opportunities they reflect for a business – is living, breathing, and critical to unlocking vast revenue potential.

Leslie To,
Director of SEO

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Whitepaper

3Q Digital's Complete Guide to Facebook Advertising

We’re boiling it down for you in our unique, comprehensive guide to Facebook advertising, which adds our agency’s secret sauce onto all the layers every Facebook marketer needs to know.

Brad O’Brien
Director of Social

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Whitepaper

A Complete Guide to ASO (App Store Optimization)

Do you remember how you found your last app? More likely than not, you searched for it, and you probably searched an App Store.

Craig Weinberg,
VP of Mobile Strategy, 3Q Digital,

Gary Yentin,
CEO and Founder, AppPromo

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Whitepaper

An Introduction to Alpha Beta Campaign Structure

The basic building blocks of any search engine marketing campaign are keywords.

David Rodnitzky,
Founder & CEO

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Whitepaper

User Lead Gen Tactics to Improve Mobile eCommerce

The days of debating mobile’s potential are long gone.

Joe Kerschbaum,
Account Director

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Whitepaper

Mobile Optimization: Reflect User Intent in Site Design

Mobile-responsive and mobile-optimized are two very different terms, and one is dramatically more effective than the other.

Craig Weinberg,
VP of Mobile Strategy, 3Q Digital

Dylan Dullea,
Partner, Method Mill

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Whitepaper

Should One Agency Manage Your Multi-Channel Strategy?

Modern online marketing is more complex today than it ever has been, and complexity is likely to increase in the future.

By David Rodnitzky,
Founder & CEO

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Whitepaper

Should your SEM agency manage your Google Shopping campaigns?

There’s no question Google Shopping ads (formerly PLAs) are the hottest property in AdWords.

Jay Stampfl,
Sr. Director of Client Services

Mason Garrity,
VP of Strategy

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Whitepaper

The Lin-Rodnitzky Ratio 3Q Digital’s Simple Way to Measure AdWords Account Performance

The first thing that you absolutely must have in your account for the Lin-Rodnitzky Ratio to work is conversion tracking.

David Rodnitzky,
Founder & CEO

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Whitepaper

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