3Q Whitepapers

We've pioneered best practices in every channel we work with. Choose from our vast, comprehensive library of whitepapers and let the learning begin.

2018 Complete Guide to Facebook Advertising

The 2018 version of our popular Complete Guide to Facebook Advertising is here! Learn all you need to know about running ads with the social giant.

By Social Account Managers Vernon JohnsonCarolanne Hornung, Meredith Ausenbaugh, and Sean Brennan

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Whitepaper

2018 Complete Guide to Pinterest Advertising

Our paid social team has worked hard to put together the holy grail of expert 3Q advice for advertising on Pinterest. Grab this 2018 guide while it’s hot!

By Vernon Johnson, Social Account Manager & Mike Stetzer, Director of Paid Social
with help from additional 3Q staff

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Whitepaper

eCommerce Thought Starters to Jumpstart ROI

In this guide for eCommerce digital marketing, we specifically focus on marketing initiatives, platforms, or avenues that eCommerce brands can use to stay current and optimize their marketing spend. Think of this compilation as your expert eCommerce tips for 2018.

By Jeremy Epperson, VP of Conversion Optimization
Molly Shotwell
, Marketing Product Manager
Will Cozart, Search Account Manager
Dan Kern, Account Director

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Whitepaper

Introducing SEM AdQ: 3Q Digital's Guide to Optimizing Ad Copy

AdQ is 3Q Digital’s proprietary strategy for ad copy optimization. This whitepaper looks at SEM ad copy – how to test, when to test, and how to expand optimization well beyond testing.

By Caitlin Halpert,
Growth Engineer

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Whitepaper

How to Prepare for Google's Mobile-First Index

Get a full audit checklist and access to a mobile-friendliness test in this guide, which will help you find your footing in Google’s Mobile-First world.

By Leslie To,
VP of SEO

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Whitepaper

ABM Strategy: A Guide to Effective Account-Based Marketing

Account-based marketing, or ABM, is a tactic top marketing teams are employing to drive high-quality leads from strategic accounts. This guide walks through winning tactics to make your ABM strategy a success.

By: Jamie Gungler, Sr. Ad Operations Manager, Display

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Whitepaper

3Q’s Guide to Increasing Quality Site Traffic with Content

Learn the strategies, metrics, and reports that will help you tie your content creation to real organic results to bring more (and better-qualified) users to your site.

By Harrison DeSantis,
SEO Account Manager

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Whitepaper

Alpha-Beta and Feed Integrity: 3Q Digital’s Approach to Google Shopping

Over and over, we’ve inherited Shopping campaigns leaking spend. Learn how feed integrity and our proprietary Alpha Beta campaign structure can stuff your pockets with revenue and ROI.

By Caitlin Halpert,
Growth Engineer

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Whitepaper

3Q's Guide to SEO in 2018

Get a sweeping look at the SEO landscape in 2018, from rankings to algorithm updates to keywords and meta data and more.

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Online, Meet Offline: 3Q's Guide to the Retail Revolution

Webrooming, Amazon, shoppers on the go…they’re all hugely critical to retail marketing success in 2018, but only a few brands have incorporated them well. Download our strategic look at the retail landscape and get real takeaways on how to capitalize on the trends.

By Karen Hays, Account Lead, and Will Aronson, Account Director

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Whitepaper

A Guide to DoubleClick Search

If you’re running campaigns that need more than native bidding tools, you should get to know DoubleClick Search. Download our guide to why – and how – to put it into play.

By Alexandra Shanahan,
Account Director

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Whitepaper

6 Months of Winning Tests: A Step-by-Step Review of the 3Q CRO Process

What does it take to be successful with site experimentation? Download this review guide for an in-depth walk through of 9 tests run by the 3Q CRO team to understand the strategic research, test methodology, and mindset needed that drives big wins.

By Jeremy Epperson, VP of Conversion Optimization 

Lindsay Fowler, Sr. Optimization Manager

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Whitepaper

3Q's 2017 Holiday Search Report: What We Learned

We crunched 2017 holiday search numbers and compared them to what we saw in 2016. Get the insights and numbers, and start planning for the next Q4.

By Alex Funk,
VP of Strategy

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Whitepaper

3Q Accelerate's Guide to the B2B Sales Driver

If you’re in B2B marketing, you’re familiar with a long and winding path from lead to close. The B2B Sales Driver walks you through the step-by-step channels and strategies that can keep you ahead of your competition.

By Sana Ansari,
GM, 3Q Accelerate

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Whitepaper

2018 Digital Marketing - Big Bets

What’s in store for 2018 after a year of sweeping changes? We examine voice search, automation, video, the turbulent landscape of channels and technology, and more.

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Whitepaper

Page Speed Optimization: Load First or Finish Last

We’ve conducted tons of page speed audits and discovered the major factors you can address to improve performance. Download and learn.

By Maty Rice,
SEO Account Manager

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Whitepaper

A Guide to SEM Automation

Are you burning up precious time doing manual tasks that can be automated? We walk you through all of your SEM options for automating tasks and building strategy – and the pros and cons of each.

By Alexandra Shanahan,
Account Lead

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Whitepaper

3Q's Guide to Brand Protection in Digital Advertising

How do you prevent brand cannibalization, controversial ad placements, poor social media feedback, and more? We pull from a handful of 3Q experts in this critical whitepaper.

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Whitepaper

To DMP or Not to DMP: A Complete Guide

Is a DMP right for you? Our free guide will provide the insight you need to move forward with confidence.

By Feliks Malts,
Vice President of Decisions Sciences

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Whitepaper

Q4 Revenue Drivers: Conversion Optimization Strategies for Checkout

This Q4, make the most of your traffic. Download our free guide with optimization tips for the checkout process.

By Jeremy Epperson,
Director of Conversion Optimization

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Whitepaper

A Guide to the "Do Not Track" Browser Feature

For years, users have had access to the DNT (“Do Not Track”) feature on their browsers, but a lot of brands don’t know about it. How does it work, and what does it mean for site owners and advertisers?

By Karen Hays,
Account Lead

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Whitepaper

2017 SEO Landscape: The True Influence of Backlinks and Content

How much do backlinks matter in the 2017 SEO landscape? Is content still king? Do the results vary by type of query? Download our analysis today to see if your SEO priorities need to be changed.

By Leslie To,
Sr. Director of SEO

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Whitepaper

A Beginner’s Guide to CRO A/B Testing

What are the vital elements for a successful CRO program? Download our free guide for a checklist of crucial items you don’t want to forget.

By Lindsay Fowler,
CRO Manager

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Whitepaper

Guide to AdWords Search Ad Extensions

How can SEMs put all of their ad extensions to use most effectively? Download our free guide to learn how to capitalize on Call Extensions, App Extensions, Price Extensions, and more.

By Kristin Nye,
Search Account Coordinator

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Whitepaper

12 Strategies for Successful Competitor Campaigns in AdWords

Bidding on your competitors’ brand names in AdWords can be a money pit – but it doesn’t have to be. Learn 12 advanced tips and tricks to turn competitor brand cachet into ROI for your campaigns.

By Charlotte Haab,
Account Manager

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Whitepaper

Master Checklist for HTTP to HTTPS Migration

Yes, you should migrate your website to HTTPS right away. But you should also make sure nothing goes terribly wrong. Follow the steps in our checklist to ensure a smooth cutover.

By Colin Guidi, Director of SEO, and Leslie To, Sr. Director of SEO

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Whitepaper

The 6 Foundational Principles of Optimization and Growth

Optimization is the wave of the future. Learn how to successfully build and scale your optimization program with our six foundational principles.

By Jeremy Epperson and Kelly Whelan

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Whitepaper

A Comprehensive Guide to GDN Targeting Options

Targeting options on the Google Display Network have expanded and improved rapidly over the past few months. Learn your choices – and how to put them to optimal use.

By Charlotte Haab,
Account Manager

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Whitepaper

A Guide to Responsive Web Design

Is responsive web design the best option for your business? We dive into requirements, alternatives, philosophies, and more in our comprehensive guide.

By Adrienne Abrams, Anjali Gajera, Anthony Nguyen, and Kelly Whelan

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Whitepaper

GDN Strategies for the Skeptical Advertiser

Yes, the Google Display Network really can be an ROI-positive channel. We provide the top 10 strategies that have driven successful for all sizes and verticals.

By Kate Pellegrini,
Account Director

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Whitepaper

3Q Digital's Guide to Amazon Advertising

Is the time right for you to start selling on Amazon? Download our free guide to dive into timing, ad types, bidding options, logistics, and more.

By Jarod Reynolds,
Account Lead

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Whitepaper

3Q Digital's Ultimate Guide to DMPs

DMPs are fast becoming the most valuable tool in the marketing industry. Get the ins and outs of capabilities, misconceptions, onboarding best practices, and more.

By Feliks Malts,
VP of Decision Sciences

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Whitepaper

How to Set up WordPress Blogs as Accelerated Mobile Pages (AMPs)

If your WordPress site hasn’t been configured for Google’s Accelerated Mobile Pages, you’re bound to lose out on mobile traffic and engagement. This step-by-step guide will get you up to speed.

By David Portney,
Sr. SEO Manager

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Whitepaper

Guide to the eCommerce Accelerator

eCommerce growth must be tackled in three stages: new customer discovery and engagement, new customer acquisition, and customer re-engagement. Our proprietary process shows how to excel in all three stages – and drive eCommerce performance at scale.

By Sana Ansari,
General Manager of 3Q Accelerate

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Whitepaper

3Q’s Guide to Data Sources and How to Use Them

Most marketers are barely scratching the surface of the data available to them. This whitepaper dives into different types of data and what we can learn from them.

Feliks Malts,
VP of Decision Sciences

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Whitepaper

Digital Reporting & Analytics Best Practices eBook

Marketers have a ton of data at their fingertips. From Google Analytics to AdWords to Facebook and far beyond, we cover best reporting and analytics practices for making the most of it.

 

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Whitepaper

Updated 3Q Accelerate Growth Engine: High-ROI Search, Social, and Retargeting

SEM and Social have lived in their own silos since Facebook’s ad platform came on the scene in 2004. The secret to unlocking the full potential of either is to leverage both: social for awareness, and SEM to drive conversions. We have some key tips to get you started in this whitepaper.

By Sana Ansari,
General Manager of 3Q Accelerate

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Whitepaper

3Q Accelerate Guide: How an SMB Should Choose an Agency

Your budget doesn’t need to keep you from working with a digital marketing agency, but it should make you careful about which agency you choose. Luckily, Sana Ansari, GM of 3Q Accelerate takes the problem head on and outlines all the pitfalls to steer clear of when choosing your digital marketing agency.

By Sana Ansari
General Manager, 3Q Accelerate

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Whitepaper

Design for Marketers Ebook

Our guide to Design for Digital Markers covers the gamut: from working with a design team (including a glossary of terms every  marketer should know to make the relationship easier) to creating your own animated gifs in Photoshop. The guide is your one-stop shop for everything you need to know, regardless of skill level.

By Jonathan Svilar, Adrienne Abrams, Gene Pascua, and Amanda Trieu

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Whitepaper

An Introduction to Alpha Beta Campaign Structure

The basic building blocks of any search engine marketing campaign are keywords.

David Rodnitzky,
Founder & CEO

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Whitepaper

Should your SEM agency manage your Google Shopping campaigns?

There’s no question Google Shopping ads (formerly PLAs) are the hottest property in AdWords.

Jay Stampfl,
Sr. Director of Client Services

Mason Garrity,
VP of Strategy

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Whitepaper

The Lin-Rodnitzky Ratio 3Q Digital’s Simple Way to Measure AdWords Account Performance

The first thing that you absolutely must have in your account for the Lin-Rodnitzky Ratio to work is conversion tracking.

David Rodnitzky,
Founder & CEO

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Whitepaper

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