5 Early Digital Trends of 2017

Voice search emergence, mobile performance tracking, changing channel mix, and more - we dig into the early trends of 2017.

5 Early Digital Trends of 2017


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Early in 2017, 3Q Digital has confirmed five fundamental trends shaping the shifting digital marketing landscape. We expect these trends to continue for months to follow, though given the dynamic nature of the industry, they may well be supplanted as new technologies emerge and user expectations adjust.

In this piece, we’ll go in depth on the following trends:

• The holding companies’ dominance is threatened
• Voice search is emerging
• Mobile’s more quantifiable results are leading to greater investment
• The channel mix is changing
• Personalization is coming to the fore

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