We believe that A/B tests are easily misinterpreted, difficult to run in a truly controlled setting, and frequently overvalued in favor of far more effective optimization techniques. So how do we optimize ad copy at 3Q Digital? Not how you might expect.
The strategies in this whitepaper, which focuses on SEM, have resulted in double-digit CTR gains for dozens of clients across a range of industries. You’ll learn:
Case studies of common A/B testing pitfalls
An effective framework for constructing, executing, and analyzing a scientific test (A/B or otherwise)—including testing traps to avoid
3Q’s AdQ process for how to truly optimize ad copy without overreliance on A/B testing