How has Google's 4-pack update affected SEO?

We crunched some numbers, comparing 30-day before-and-after windows to quantify the effects of the new layout. Download your free copy to see the data and takeaways.

How has Google's 4-pack update affected SEO?

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We’ve already run some reports on how Google’s new 4-pack ad layout has affected SEM metrics. But perhaps more importantly, how is it affecting SEO?

SEO Account Manager Harrison DeSantis crunched some numbers (desktop-only), comparing 30-day before-and-after windows to quantify the effects of the new layout.

Some quick takeaways:

– rankings were largely unaffected

– CTRs showed some movement, but it wasn’t what we expected

To get the full, free report, simply fill out the download form, and we’ll email you a copy.

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