The Anatomy of Brainstorming in the Information Age

Data and an updated philosophy are essential to effective brainstorming. Learn how to structure the discussion for real breakthroughs.

The Anatomy of Brainstorming in the Information Age

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A brainstorm, where people collaborate to unearth answers to complicated problems, is a living and breathing “thing,” capable of making an impact. Consequently, a brainstorm has an anatomy that warrants dissection. Refining our knowledge of the brainstorm’s internal framework will inevitably lead to more efficient and effective initiatives.

In digital marketing, we’re always looking for efficiencies and ground-breaking initiatives, so brainstorming is frequent and essential. And these days, with more information than ever at hand, the integrity of the brainstorm has changed. In this whitepaper, we’ll break down the goal of a brainstorm, common pitfalls of brainstorming, how to use today’s data in brainstorming, and how to make sure a brainstorm asks the right questions of the right people.

Let the dissection commence. Simply fill out the download form on the right, and we’ll email you a free copy.

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