3Q’s Guide to Data Sources and How to Use Them

Behavioral data, financial data, heat mapping, campaign performance, diagnostic usage, and more - marketers have all of this data available, so why aren't they using it? VP of Decision Sciences Feliks Malts explains what they're missing out on - and how to make up for lost time.

3Q’s Guide to Data Sources and How to Use Them

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We often find ourselves sitting on “mounds” of rich data collected by a myriad of different platforms; the data includes web analytics, campaign performance data, social media/voice of consumer data, backend commerce/transaction data, and reconciled financial data, plus much more. And the number of sources for data grows every single day – yet most marketers we encounter are barely scratching the surface.

In this whitepaper, we aim to start changing that by breaking down the different types of data sources and how we should be using them. Note: we’re not covering 1st-, 2nd-, or 3rd-party data in this whitepaper; if you’re interested in learning about that, click here.

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