Svitlana, who joined 3Q in August 2017, loves conversion optimization because it is very stimulating, as it requires both empathy and logic. It is humbling and it builds resilience. She loves combining in-depth customer research with data to conduct smart experiments and grow revenue. Before 3Q, Svitlana managed localization projects (on the agency side as well as in-house at Apple). On the marketing front, she consulted startups on user acquisition and retention. She got her Masters in English and likes writing, foreign languages (she speaks five and is working on her sixth), Latin dance (bachata is her favorite), singing, and barre. Svitlana is originally from Ukraine and now lives in Pleasant Hill with her husband and son.

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Hillary Read
Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.