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Are you using video ads on Facebook? If the answer is no, take a look at these important facts:

The number of videos Facebook users posted in the last year has increased 94% in the US and 75% globally. The number of videos in a user’s News Feed has gone up 3.6 times in the last year.

So there are a lot of videos, but are people watching them? Yes! There have been more than a billion video views since June 2014.

Everyone keeps talking about mobile, right? Are videos good on mobile? A whopping 65% of video views are on mobile.

At least half of all Facebook users who visit every day watch a video at least once a day. Premium video ads are designed to play automatically as members scroll through the News Feed.

All of these signs point to the importance of posting marketing messages through videos to increase brand awareness and overall engagement with products.

Are you on board yet? Good.

Recommended video specs:

-File size: up to 1 GB
-Format: .MOV files
-Resolution: at least 720p
-Aspect ratio: 16:9
-10-15 second length.

Keep in mind:

-Don’t rely on sound. Video ads won’t have sound by default, so the purpose or success of your video can’t rely on audio.

– Sell an experience or an adventure vs. just the product. People see products every day; they connect with an experience.

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Use a Call to Action

Just like every other advertising campaign on Facebook, you should always use a call to action button like:

-Shop Now
-Learn More
-Sign Up
-Book Now
-Download
-Watch More

Using a CTA button requires a user to take next steps after viewing the video. Once you select a CTA, you will enter a destination URL where you want the user to go.

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That’s it! Getting your message to viewers using videos has never been easier. Make sure to leverage them in your product and branding efforts.

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Sosse Makasdjian
, formerly of 3Q Digital, graduated from UC Santa Cruz, where she majored in Legal Studies. Sosse enjoys traveling, exploring new restaurants, and nature. She is an avid SF Giants and Niners fan.