See this ad from Intuit?

Intuit Ad

The button is what drives the CTR, but is against the Facebook Ads TOS. Same is true with fake play buttons, scroll bars, and other non-functioning buttons.

Odds are that this ad will get disapproved eventually. Too many denials and you get a warning, then you’re banned. Not worth it, my friends.

Facebook has what’s called a “progressive whitelisting” process where they approve your ads faster and faster based on accumulated good behavior. So it doesn’t mean you bypass humans completely– that would be a full whitelist.

Bulk submit too many disapproved ads from your favorite tool and you could hurt your account, too. So make sure you or your team members aren’t doing this.

Back in late 2007, I ran an ad network that spammed the crap out of Facebook. We created ad units that looked like they were Facebook messages. They had your friends’ info in them, names, cities they lived in, and so forth.

The CTRs on these ad units were easily 50-100X better than traditional AdSense. And it was years ahead of Facebook launching their own version, which is now called a sponsored story.

But that was when it was our inventory– run inside apps. Today, you’re dealing with Facebook’s inventory, governed by their rules. These are good rules. The higher CTR you’ll drive will come not from gimmicks like Intuit’s trick, but from better personalization on your targeting choices.

Incidentally, if you want to see a whole bunch of ads at once, go to the ad board at


Of course, it shows ads personalized to just you– not representative of Facebook. You’d have to change the profile details of your profile or those that you control.

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Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.