Anyone who works frequently with Facebook Power Editor knows the frustrations that come along with its not so user-friendly design and constant malfunctions. Fortunately, for the first time in a long time, Facebook unveiled some minor changes to the interface. Small though they are, they have made the whole process of building ads via Facebook Power Editor a slightly more enjoyable process.
The most important part of this update is the ability to preview how the ad will look in the newsfeed. Prior to this, advertisers were only able to preview how the ad would look on the right hand side or the page, even if the ad was only going to be run to the newsfeed. This new preview also displays how much social engagement the ad has received.
Other minor changes allow the advertiser to choose which part of the ad they would like to edit (object & creative, audience, or optimizing & pricing) via a clean menu system up top, as opposed to the left-side menu we have been using since Power Editor first launched.
Although there are still many changes that need to be made before Facebook’s Power Editor is as efficient as possible, allowing advertisers to have a clear preview of how the ad will be displayed in the news feed is a step in the right direction. The preview works for unpublished page posts as well as unpublished link posts.
Although useful for unpublished page posts, these previews are extremely beneficial for unpublished links (as shown above) to ensure that the image fits the appropriate dimensions and will show correctly to users. I think we can all agree that this is a step in the correct direction and hopefully Facebook will make more changes to Power Editor in the near future.