poor results - offensive ad

Name your ads descriptively so that you can remember them.

Just be careful about whether the client will ever see it.

I remember back in the day that David Filo, co-founder of Yahoo!, would name his variables as swear words. (Only other engineers would ever know this.)

The above is from an actual Facebook campaign that had excellent performance — 0.376% CTR, driving 563 fans for $156. And it was in healthcare, which is typically a tough engagement vertical.

Funny thing is that the “MILF” ad got the lowest CTR and worst CPC.

We all make mistakes. And sexy doesn’t always sell.

Test your assumptions.

– Dennis Yu

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Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.