Managing social ads across networks? It can be a challenge to keep the requirements and best practices for creative straight. We’ve broken down the recommended dimensions, image requirements, and creative best practices for you by platform and ad type…but if you can’t read it now, go ahead and bookmark it. We’ll wait.

Facebook

Banner

-Dimensions: 1200 x 628

-Text Restrictions: 20%

-Text tool: https://www.facebook.com/ads/tools/text_overlay

Examples of good creatives:

Creatives that incorporate ad copy’s objectives – in this case – make more money + growing graph + green color schemes �

Creatives that incorporate ad copy’s objectives – in this case, make more money + growing graph + green color schemes

Good usage of overlay text – CuriosityStream – Curious World!? �

Good usage of overlay text: CuriosityStream + Curious World

Showing the product in use. For mobile apps, showing the app on the phone. �

Showing the product in use. For mobile apps, it’s always smart to show the app on the phone.

Carousel

-Dimensions: 600×600

-Text Restrictions: 20%

-Text tool: https://www.facebook.com/ads/tools/text_overlay

Examples of good creatives:FB Caro-1 FB Caro-2

Continuation Carousel -> Panels connect to make a panorama. Important that first panel is engaging, otherwise people won’t swipe through the entire carousel.

FB Caro-3 FB Caro-4

Product/Client Multi Feature -> Use each panel to show a different selling point for a product/client.

Instagram

-Dimensions: 1200×1200

-Text Restrictions: 20% Text Restriction

Examples of good creatives:

Insta-1 Insta-2

We don’t have too much info on Instagram yet, but there are a couple thoughts of what will work well due to the nature of the channel.

Go aspirational. Instagram has a high focus on high quality images (anti-stock!). If you think about popular handles, they often feature nature/fashion artistic shots.

Use filters! Instagram is huge on filters (Valencia, anyone?), so feel free to play around with saturation and hue to bring out certain parts of the image.

Twitter

-Dimensions: 800×320

-Text Restrictions: None

Examples of good creatives:

Twitter-1

Overlap + Hashtags. Since Twitter has no text restriction, we can be a lot more generous with how much overlay text we use. Hashtags are huge on Twitter as well – it’s worth testing the overlap of the two.

Carousel – building off of FB’s carousel, allows us to also work with vertical images + display additional content, �

Carousel – building off of Facebook’s carousel, this ad allows us to also work with vertical images + display additional content.

Panel – Allows you to show off more content, and gives you a vertical square to work with (the ad unit is naturally horizontal). �

Panel – Allows you to show off more content and gives you a vertical square to work with (the ad unit is naturally horizontal).

Any other ad types you’d like to see us cover? Let us know in the comments.

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Michael Nguyen
Mike joined 3Q Digital in March of 2015 after working as a mobile user acquisition manager for a couple different SF gaming studios. A bay area native and Golden State Warriors fan, he graduated from the University of California, San Diego in 2011 with a degree in Human Development.