If you’re interested in getting in front of business-minded folks who may be interested in your product, Linkedin is the place to be for B2B advertising. This step-by-step guide will introduce the process of creating your first LinkedIn Ad.
First, navigate your browser to LinkedIn.com/ads. You’ll see this wonderful graphic and a list of features and services. Click on Get Started.
We’ll be creating an ad campaign, so click there. If you’re looking to sponsor content, you’ll want to select the other option, but it’s a feature similar to boosting posts on Facebook (which we typically advise against doing).
Next, name your campaign, and add your url, your copy, and your image. Try to be as engaging as you can with your title and topic, but be brief! The title can be only 25 characters, and the body can only be 2 lines consisting of 75 characters.
Remember that time you sat down and figured out your target consumer? Put that to work in the targeting section. Location, job title, and age can be great ways to segment out your audience from the rest of LinkedIn. Be thorough.
Finally, you’ll want to set your budget. It’s recommended that you start with a smaller daily budget and check performance regularly. You don’t want to spend a ton of money on ads that aren’t getting the CTR or Conversions you’re looking for.
If you thought that was easy, it’s because it is! LinkedIn advertising is a pretty simple platform with a healthy (but not complete) set of options for targeting and placement. Hopefully over the next few years it will become as robust as Facebook and Twitter. Enjoy your new B2B ad campaign!