Last week, Facebook launched a “report a problem” feature in its Ad Manager. I’m already planning a bunch of ways to use it: here are five issues that keep cropping up.

1. Waiting For Audiences To Be Built – Have you ever tried to build a lookalike (similar or reach) and noticed that it just doesn’t happen? This happened to me today, actually. I checked on an account and the greater reach audience, which I had tried to build 5 days ago, still had not been updated.
2. Losing Ads – Sometimes when you build new campaigns with new ads and hit upload (in Power Editor), the ads will mysteriously be gone when you check in Self Serve Ads Manager.
3. Ads Not Uploading – You click upload, and it doesn’t actually upload, and you feel so disappointed. Who’s with me?
4. Preview For Links In Old Format – What does your ad actually look like? You may not know because sometimes (not often) the preview provided in Ads Manager isn’t correct. Whenever you see the old link format in the preview, double check the post on Facebook. It may actually be the new format!
5. Campaign Duplication – Sometimes when you duplicate a campaign, the ads won’t flow over. Again, this is rare, but it does happen.

What issues would you add?

1 Comment

  1. Scott Hendison January 30th, 2014

    Not really an “ad problem” but there’s an important broken “feature” for a business to be able to contact someone that’s left your business a review.

    It’s bad enough that Facebook offers no way for a business to respond to a review – none – but the only option for attempting any self defense is not working, and hasn’t been for some time.

    You can X the review from your own view and then “report” it, choosing “I don’t like it”, and then “contact the poster” leaving a short note.

    The problem is that once you submit the note, the screen just refreshes, and the note goes noplace… That’s really screwed, i think.

    My name here links back to a blog post where I explain in more detail, and have a 3 minute YouTube video showing the problem more clearly…

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Molly McCarty
Molly joined 3Q Digital in April of 2013 after working as a marketing and social strategist for a web development firm in Washington DC. Molly has experience with online advertising for members of Congress, as well as small businesses. She graduated from St Olaf College in Northfield, MN, in May of 2012 with degrees in Political Science and Social Studies Education. When she is not working, you can find Molly walking her dog or trying out new restaurants.