Facebook keeps changing stuff on us.

Remember when Page Post ads in the newsfeed used to have a big “LIKE PAGE” button on the bottom just a week ago?


page post ad like


Now only Page Like stories have the big “LIKE PAGE” button below:


page like story facebook


The key in Page Post ads was that huge LIKE PAGE button at the bottom. You could run an ad that said “Like” this if you think <whatever> is awesome! and people would click LIKE PAGE because LIKE POST was not an option.

So we were getting page likes for the price of a post like.

This was even true five years ago, where we could say “Like bacon?” in a traditional ad and get fans for a fraction of a penny. You can still get fans for pennies in certain countries, by the way.

You’ll still get some fans from Page Post ads, but mostly the actions will be photo views and link clicks. (If anyone is able to get more than 20% of their actions to be page likes in their page post ads, let me know!)

So what’s next? Well, I think it’s a combination of search ads (called sponsored results) and then Custom Audience Targeting. More on this later, while I go lick my wounds.

– Dennis Yu


  1. Chris Silver Smith December 4th, 2012

    This royally sucks!

    I had a FB ad turned down because the model in the tiny picture was too attractive. “Your ad promoted an ideal body image…”. I think they’re bizarre — which is a more widespread problem in the US – dysmorphia caused by people feeling bad about their body image, or obesity?

  2. Dennis Yu December 6th, 2012

    Chris– I feel your pain. You might try again, since Facebook’s ad approval team is inconsistent. If I had to deal with millions of ads submitted per day, I’d struggle, too.

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Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.