Look at this ad:

facebook self promotion

It has a time associated with it.

All other posts that you promote will not only say “sponsored”, but exclude date and time.

But if you’re a user, it will show this timestamp.

And the downside of the $7 promoted post is that you don’t get impression stats — just some relative impact numbers.

Now if only we knew which users have seen our posts, whether from a page or a user…

Incidentally, my opinion on this particular ad is that promoting your blog post that says you’re a thought leader may come off as self-congratulatory. When you do get great coverage, you should run a page post ad that has friend of fan connection targeting and newsfeed placement. That way, it starts from social trust and looks almost organic.

Or you could just run a regular right-hand side ad to the article directly. If you get a mention in the LA Times, run people straight to that link. The ads don’t mention who is paying for the ad.

Readers, when you have something promotional to share, do you post it on your page, post it from your profile, run dark posts, or do a combination of these?

1 Comment

  1. Dennis Yu January 14th, 2014

    We prefer running ads on pages, as opposed to personal profiles (users).

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Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.