Promote PageAs the holidays approach, most businesses are looking to end 2013 on a high note. Social media channels should be no exception to this. Below are 5 tips to make your holidays successful and give your Facebook page a boost going into 2014.

1. Plan the Predictable

The holidays are a great time to create a content calendar because there are a number of events you can prepare for. By creating your content in advance, it will give you more time to focus on your ad campaigns. This holiday season will most likely be the biggest yet for Facebook advertising. For a joyful holiday, limit your distractions so you can focus on your ads.

2. Anticipate the Unpredictable

Whether your fans are over the river or through the woods, it’s no secret that schedules are hectic during the holidays. These odd schedules can throw off your Facebook post’s impressions and engagement. You can buffer this unpredictability with Facebook advertising. By advertising your post over an extended period, you can ensure impressions even if your fans can only check their News Feed once or twice a day.

3. Post Early

Holidays are popular; expect nearly every brand to create posts about them. On any given holiday, active Facebook users will be hammered with holiday posts throughout the day. By the time a fan sees a holiday post in the evening, they will be exhausted and less likely to engage. The key is to post before everyone else.

If you get your message out early, you’ll have a higher chance of fans interacting with your content. If you want to ensure your holiday post is seen, go ahead and advertise it from the morning through midnight to get the most exposure.

4. Hang the Décor

It’s a great time of year to hang the tinsel or spin the dreidel. Decorate your page to celebrate the season. Redesign your profile picture, tabs, cover photo, or ad creative with some festive spirit.

An underutilized advertisement option is to advertise a cover photo. Instead of relying solely on a sponsored page story in the News Feed, advertise your cover photo post. Potential fans can see the entire image and be easily drawn in. Cover photos are like a billboard for your page; why not show it off?


Cover photo change

5. Get Emotional

Holidays are rampant with emotions. I’m talking about happiness, stress, love, warmth, joy, laughter, and a handful of others. Posts that evoke an emotion typically see more engagement. It’s been said a hundred times, but companies should hold off on advertising a post until they can see the engagement. Why waste money on a post that gets limited interaction? If one type of engagement is doing very well, use conversion specs to optimize for that specific type of engagement and spread the holiday spirit.

How do you plan on using Facebook ads this holiday? Have you had success with advertising cover photos?

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Sean Burke
Sean Burke is the Digital Marketing Coordinator at PMAC Lending Services in Columbus, OH. He has managed social media advertising for clients around the country, from iPhone apps to a reality show contestant. Although an Ohio State Buckeye at heart, Sean is currently pursuing a Master’s in Social Media from the University of Florida.