Custom Audience targeting (as noted by Dennis Yu many months ago) is one of the single biggest advancements in Facebook ads in 2013. So we thought we’d pull some of the best literature on the subject to make sure you’re primed to capitalize.

First, a few guides to getting started:

– From AdEspresso

– From AdStage

You can also check out 3Q Digital’s webinar (guest-starring Dennis Yu).

There are a couple of blogs showcasing creative (maybe even a bit sneaky) ways to use the targeting:

– From Aaron Zakowski

– From Jake Hower

Take a deeper look into how custom and lookalike audiences can be used.

It’s really changing the way we advertise online.

If you want to know if it works before you get started, here are a few results posts:

-From Tech Crunch

-From Nanigans

Lastly, before you kick up your targeting, are you making sure you’re not violating the terms of service? Jon Loomer can help you figure it out.


  1. Aaron Zakowski January 16th, 2014

    Hey Jonathan, Thanks for the great post.

    And I was very happily surprised to find the link back to my article as well. Thanks!

  2. admin January 16th, 2014

    Thanks for writing that post Aaron!

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Jonathan Svilar
joined 3Q Digital in August of 2013 with a background of sales and marketing in the dynamic live concert industry. Jonathan graduated from the University of California, Santa Barbara with a degree in Literature and Philosophy and a passion for technology. In his spare time, Jonathan is an avid motorcyclist, San Francisco Giants fan, and the proud parent of a fuzzy bunny and a dog.