Today AllFacebook discovered that users in Israel and the Netherlands were able to include a “Buy Tickets” button that is native to the events set-up page. This step forward from Facebook shows yet another move towards the integration of not only making events social, but making the purchase of tickets to an event social. I mean, if I knew my friends were buying tickets to a concert I hadn’t heard about, why wouldn’t I be interested in that?

Facebook code buy tickets

Image from TheNextWeb; notice the “Ticket URL” tag within the code.

Facebook’s step into this space could potentially have a grand effect on ticket purchasing, since it’s already been proven that when you combine ticket purchasing and social, people love it. For example, last year ticketing company AudienceView released AVTiki, a product that simply allows you to integrate the entire ticket purchasing process right into Facebook as an app. Within their process, you can even reserve seats near you for purchasing by your friends later. Pretty cool to think of what Facebook could do with this in the future.

I believe this investment into events is obviously a strategic move into turning what is a mediocre part of the Facebook experience (events) into a useful tool and possible ad unit. Too many of us have seen the creation of bogus events for weeks at a time (read: long fundraising events and the event “I lost my phone” is all too common).

Because of this under-usage of Facebook events (and lack of real integration with any calendaring system), seldom does an event on Facebook actually make it in your real schedule. However, if you could bring ticket purchasing into the social world where many of us reside, this could immediately situate Facebook events as a great promotional tool and ad unit where ROI could be measured very easily with the brand-new native Facebook conversion pixel.

In the end, smart move! It’s clear that they want events to become useful again, and if they can make some money while making them available to clients for ad units with good tracking, why not?

Andrew Foxwell

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Andrew Foxwell
Andrew Foxwell grew up on a farm in western Wisconsin, where his Macintosh Quadra 610 with its lightning fast 28.8K dial-up connection first sparked his interest in digital marketing. After graduating from St. Olaf College, Andrew went to work as a digital director for a U.S. Congressional campaign, which led him to Washington, DC to work as a press secretary/new media director for a U.S. Congressman. Recognizing an opportunity for improved digital communications between members of Congress and their constituents, Andrew founded and managed the social media marketing agency within iConstituent, the leading online communications firm working with Congress. Andrew worked with members and staffs from both sides of the aisle to deepen much needed Congressional dialogue, improve constituent services, and create a more effective 21st century democracy. Andrew then took his diverse skillset to Silicon Valley where he directed the social media division of 3Q Digital, a full-service online marketing firm. There he tripled the agency’s social media client base, managed a team of account managers and production professionals, and oversaw an average monthly revenue growth of more than 20% while working with companies like Square, Fitbit, Eventbrite, 23andMe, Citrus Lane and more. Andrew is the CEO and Co-Founder of Foxwell Digital, a digital creative agency that works with clients as diverse as small-town cafes to multi-million dollar start-ups. Find him @andrewfoxwell and