Last week, I was a conference where the keynote speaker droned on about how we should all be boosting posts. I’d call her a quack for this tip and a few other doozies. But back to boosted posts…


I’d boost posts about as often as I’d boost cars.



Or buy a phone from Boost Mobile– I have Verizon, by the way.


Boost Phone

Or sit in a booster seat at Denny’s.


Booster Seat

Because boosting posts is the CRACK of Facebook advertising.

It’s so easy to hit boost right from the timeline.

No need to target, and it drives a lot of engagement (if you don’t mind Pakistani likes).

Do you remember “promoted posts”– the earlier name of “boosted posts”?

This was the ValueJet who changed their name to AirTran.


There’s no shortcut to properly targeting, unless you have so much money you can afford to waste it, or perhaps it’s not your money.

Good advertisers don’t boost posts.

In 60 minutes, you can learn to do it right.

And for $5 a day you can be a Facebook ninja.

Do you also hear people still advocating boosted posts?


  1. Dan Wilkerson September 4th, 2013


  2. Travis Wright September 5th, 2013

    Boosts are essentially worthless. Especially when you can target effectively through FBX and with other FB ad units.

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Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at, his blog, or on Facebook.