Affiliate marketers – at least those who work with a broad array of clients – are blessed with the ability to capitalize on different markets at different times.

Christmas season is a great example of this point. From Thanksgiving to Christmas, many retail businesses are made or broken. One misstep during this time and a business can be destroyed.

In the affiliate world, however, Christmas is but one of several seasons that present huge opportunity. Thus, if you really screw up on your marketing during the holidays, you aren’t completely doomed. This is not to say that Christmas isn’t very important for affiliate marketing – no doubt it is! – but in no way are affiliates dependant on this one time of year. Some examples:

January: Strong for dieting, education and dating services (New Year’s resolutions!). Also debt consolidation (post-Xmas)
February: Dating, flowers, jewelry
March: Taxes
June: Mortgages, travel, home improvement
August: Education, mortgages
November-December: Toys, books, gifts

In many ways, the non-Christmas seasons are actually better – simply because there is less competition to buy keywords, media placements, etc.

Most major online media players will confirm this. Ask MSN for their editorial calendar and you’ll see that the focus isn’t exclusively on the holidays. Google has many “pods” of sales reps, only one of which is dedicated to consumer goods (others include financial, education, travel, B2B, technology, and pharmaceuticals, to name a few).

The Internet economy benefits from the Christmas season. Fortunately, we are not beholden to it. Happy Holidays!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.