The term “personalization” is used to cover a broad range of data-driven marketing strategies. To be successful, it’s important to build a solid roadmap for where you want to go. How do you zero in on the most effective strategy for your brand? Lotame and 3Q Digital teamed up to unveil a model to enable you to take the next step in your journey.
View this 45-minute webinar to learn:
- What the personalization maturity model is and how to use it to build sophistication over time
- How to utilize the enormous amount of data at your fingertips to generate creative ideas and user personas to drive personalization
- A deeper dive into strategic implementation to help you establish customer loyalty and drive conversions