In 2018, some of the biggest shifts in the retail landscape have solidified. Webrooming, tying offline conversions to digital campaigns, Amazon, the undeniability of mobile as a direct response bonanza…retail is less linear than ever, which means there are more factors that digital advertisers for brands with both offline and online properties need to track.

In this (lengthy) whitepaper, we’ll lay out the online/offline retail landscape in five parts: we’ll set the scene, we’ll help you track clicks to bricks, we’ll show you how to adjust your digital strategy to accommodate the online/offline mix, we’ll talk about how to incorporate Amazon, and we’ll explore several major strategic initiatives to help you maximize opportunities in the digital and real worlds.

Simply fill out the download form to get your copy!