We believe that A/B tests are easily misinterpreted, difficult to run in a truly controlled setting, and frequently overvalued in favor of far more effective optimization techniques. So how do we optimize ad copy at 3Q? Not how you might expect. This whitepaper, which focuses on SEM, is the first in our AdQ series of proprietary ad copy optimization.
- Case studies of common A/B testing pitfalls
- An effective framework for constructing, executing, and analyzing a scientific test (A/B or otherwise)—including testing traps to avoid
- 3Q’s AdQ process for how to truly optimize ad copy without overreliance on A/B testing
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