Marketers are battling a tide of user fears about data privacy and usage. A November 2019 Pew Research report found that 81% of Americans feel they have little control over the data collected on them, and 79% have concerns about data use. In today’s climate, building trust is more critical – and difficult – than ever.
In 3Q’s Growth Marketers Guide: Building Trust in the Age of Privacy, we’ll tackle the topic on a number of fronts:
- What marketers must avoid in the quest to build trust with their users
- Immediate steps marketers can take to build trust with their users
- Recommendations for regulation compliance and data security
- Ways to promote your privacy efforts to build user goodwill