Many advertisers are hesitant to test the waters of the GDN for several reasons:
- Bot traffic and fraudulent click activity
- Ads being served on unsavory sites
- Limited resources to create banners
- Large reach could mean large amounts of spend
- Too many targeting options and not enough money to test them all and find the right mix
This guide will help skeptical advertisers overcome their fears and get their campaigns set up for success. We’ll go into detail on 10 top strategies that have guided our clients, ranging from SMBs to enterprises and SaaS to eCommerce, to high-ROI results. Simply fill out the form, and you’ll get your copy right away!