“Best practices” abound in digital marketing, but not all are created equal. In her 2020 Guide to Digital Growth Disruptors, VP of Growth Caitlin Halpert tackles four current myths, why they’re not all they’re cracked up to be, and how to turn the myths around to truly achieve disruptive growth.
- the idea that the Google/Facebook duopoly is fading
- the emergence of voice search as a marketing revolution
- the wisdom of heavy upfront investment in media research and planning
- the theory that AI has made great creative obsolete
To get the real scoop behind these trends, and how to dig deeper to unearth real growth, simply fill out the download form.