When deciding what to use for display ad placements, 3Q clients often consult with our Display Advertising team to understand whether they should be using a Demand Side Platform (DSP) or a Direct Partner, and which vendors will best suit their specific needs. Based on this expert, insider knowledge of a wide array of technologies, we’ve put together a short guide to help you get you started.
After reading this guide you’ll be able to:
- Understand the differences between DSPs and Direct Partners
- Compare and contrast today’s top DSP vendors
- Compare and contrast today’s top Direct Partners
Simply fill out the download form to receive a PDF of the guide.