Time and again, we encounter brands content to spend huge chunks of their media budget on brand search and use lots of team resources on manual bid management. These outdated approaches to brand search are leaving a ton of performance and scale on the table.
In our CMO Snapshot: The Smart Marketer’s Growth Guide to Brand Search, we’ll tackle three forward-looking approaches smart brands are taking with brand search to grow their overall media performance:
- Use automation for goals well beyond impression share (and learn how a client increased signups over 300% – at a lower CPA)
- Don’t just assume brand search helps you meet your goals; perform matched market tests to determine incrementality
- Instead of turning up bids as brand costs rise, assess your channel mix and consider reallocation (which benefitted a recent client to the tune of 38% reduced CPA with increased scale)
Ready to revolutionize your marketing team’s approach to brand search? To get your copy of the whitepaper, simply fill out the download form.