Global B2B companies who haven’t taken the plunge into LinkedIn advertising are missing a ride on one of the biggest growth vehicles in digital marketing. Consider these numbers:
- LinkedIn Marketing Solutions achieved 44% growth from Q1 2019 to Q1 2020.
- The average LinkedIn spend across 3Q’s client base grew 33% from 2019 to 2020.
- As of March 2020, LinkedIn had over 675M members in 200 countries worldwide.
- More than 70% of LinkedIn’s members are located outside the U.S.
What’s driving these massive numbers? A combination of performance-friendly feature releases and a user mentality that lends itself to full-funnel marketing. Our CMO Growth Insights series takes aim at LinkedIn’s recent platform improvements and its standing amongst social competitors and sheds some light on how your company can take advantage.
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