In almost every vertical, the organic SERP is getting more competitive. Position #1 and, in some cases, Position #0 don’t matter nearly as much as they used to. Some 3Q clients have maintained Position #1 on core terms for 24 consecutive months with almost no loss on impressions but have seen click volume drop by nearly 50% year over year. And, for some verticals, the trend will only become more egregious.
In this edition of our CMO Growth Insights series, we take aim at the five biggest SEO mistakes inhibiting growth and tell you how to shift your strategy to achieve:
- more effective fundamentals
- ideally timed launches of optimizations and new content
- more accurate prioritizations of organic opportunity
- updated approaches to keywords
- synergistic incorporation of SEO into a holistic media plan
Simply fill out the download form to get your copy and put a more effective SEO growth plan in motion.