3Q Digital surveyed 500 B2B CMOs to gauge challenges, priorities, and investment plans in the second half of 2020 and into 2021. We found an industry in flux, with most CMOs focused on the health and well-being of their companies and employees. And within that chaos is opportunity for CMOs who stay nimble and focused on strategic, data-driven solutions. The headlines:
- The need for better planning is paramount.
- The customer journey has changed, and marketers must understand how – and why.
- The rush to go in-house may be slowed.
- Client retention is a priority – but it requires commitment.
To get the full report, including areas of opportunity on both the macro and competitive landscapes, simply fill out the download form.