Drive more customers to purchase. Lower CPA. Create a better user experience.

These are just a few of the game changing benefits of site experimentation, or conversion rate optimization (CRO). Getting started can be tricky, so we’ve provided a sneak peek into how the 3Q CRO team ensures big wins for our clients.

This guide will walk you step-by-step through the 3Q CRO process, put to the test by a leading Financial Services organization over the course of 6 months. We dive into the strategic research performed for our client, walk through 9 tests conducted during that time frame, and detail the extraordinary results achieved.

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