Now that we’ve been able to come up for air and assess our 2017 holiday performance, how did it actually look? What differences did we see when comparing the 2017 holidays to the 2016 holidays? For this analysis, we studied a large subset of our eCommerce/retail campaigns (search and Shopping/PLAs). We’ll break down what we found by device and by the calendar; there are some major differences retailers should note when formulating 2018 strategy.
To get the numbers and trends, simply fill out the download form for your copy!