Most ecommerce companies spend at least 50% of their Google budgets on shopping ads, but as we’ve consistently seen from taking over client accounts, Shopping optimizations are complex and less methodically applied than SEM optimizations. In short, many brands are leaving lots of revenue and efficiency on the table in their Shopping campaigns.

In this whitepaper, we’ll introduce you to 3Q Digital’s approach to Google Shopping, which includes feed management and optimizations and our proprietary Alpha Beta shopping structure, broken into campaign set-up and optimizations. Simply fill out the download form to see the whitepaper!