Mobile ad fraud is an unfortunate hazard in the industry; estimates of financial exposure to mobile ad fraud are approaching $1B per quarter. Even in a developed market like the U.S., fraudulent app installs account for more than 10% of the total.
3Q’s proprietary new mobile fraud abatement strategy has protected our clients from millions of dollars of wasted spend. We break it down into three parts:
- Placement transparency
- Stronger (and better-enforced) blacklists
- Effective reimbursement collection
Fill out the form to download your copy of our mobile fraud stoplight process and learn how implementing it can protect your brand from the profit-swallowing effects of mobile ad fraud.