Mobile ad fraud is an unfortunate hazard in the industry. Currently, 22% of apps experience fraudulent installs of 10+%. An astonishing 12% of apps are significantly exposed, with around 30% fraudulent installs. 3Q set out to create a proprietary new mobile fraud abatement strategy for our clients, to provide more transparency to mobile app marketing campaigns and protect them from wasted spend.
Download the strategy highlight to learn about the development of the strategy, and how implementing it can protect your brand from the ramifications of mobile ad fraud.