Heading into the teeth of 2019, 3Q Digital Growth Engineer Caitlin Halpert is predicting big, bold changes in the industry that a few forward-looking brands are already strategically incorporating. These predictions aren’t being echoed across the industry as imminent, but we believe we’re at an inflection point that will bring them to the forefront soon.
The two trends we expect to emerge full-force are:
- DR/Brand marketing and online/offline marketing converge
- AI creates channel simplicity and global complexity
To thrive in this new digital world, we encourage marketers to adopt these five strategies:
- Test emerging channels
- Measure everything
- Embrace automation
- Understand your customer
- Get creative
To get all the details on the trends and the strategies needed to embrace them, simply fill out the download form, and we’ll send you a copy of the whitepaper.