One of the most common SEO claims that we hear at the agency level – and have heard for many years – is that strong organic search performance, at its core, still depends on backlinks and content. This wisdom is persistent – but in 2017, is it still accurate?

In this research, Sr. Director of SEO Leslie To, who spoke on this very panel at SMX Advanced in Seattle in June, attempted to quantify the truth of that assertion. Read what she learned about the value of backlinks and content on Google and Bing, across all types of queries. The results might lead you to change your SEO priorities.

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