Bidding on your competitors’ brand names in AdWords seems like a great idea at first. You’re ready to disrupt the market, steal their business, and boost your sales! Until you see your Quality Score plummet, your lost impression share skyrocket, and other issues, all culminating in CPCs so high you can pretty much kiss your efficiency goals goodbye. While it’s definitely tough to get competitor campaigns to perform in the paid search space, you shouldn’t throw in the towel just yet.
In this free whitepaper, Account Manager Charlotte Haab lays out a few ideas for you to try when your competitor keywords just won’t perform. These ideas aren’t a cure-all, but they should help you get the absolute most out of your competitor campaigns. Simply fill out the download form and you’ll get a copy right away!