We’re living in the age of the empowered consumer. Technology has given consumers great influence and even greater expectations for what brands must deliver. Their sentiment can build a brand up or take it down overnight. Consumers are changing the marketing remit—forcing brands to put customer experience at the center of every aspect of their business.

Sana Ansari, who heads 3Q Accelerate, the SMB division of 3Q Digital, will discuss the unique challenges and opportunities of working with small budgets: yes, there is less spending money, but these brands also have more freedom to pivot and change gears to meet the customers where they are. She will also share case studies that highlight how SMBs clients used customer-centric data to build their brands, based around what the consumer asked for.