- DATE(S) : August 5, 2020 - August 6, 2020
- URL : https://socialmediastrategiessummit.com/advertising-virtual-event-2020/summit/smssummit-live-programming/#page=page-1
- ADDRESS :
- SPEAKER : Zenia Johnson
With the seemingly endless variations of campaign objectives, audience types, and ad units available to you in Facebook, it may be difficult to figure out the best combination to meet your business goals. As you’re mapping out your media plan, you may be asking yourself questions like Is it worthwhile to invest in non-conversion objectives? and What’s the proper budget allocation for each campaign type?
In this session, 3Q Account Lead Zenia Johnson will detail the approach to find the right answers for your business.